A Cut Above the Rest: Blue Nile™ Offers an Online Selection of Exquisite Engagement Rings & Jewelry


The Short variation: choosing a wedding ring is actually a weighty job, however some cutting-edge resources might help customers get it right the 1st time. Blue Nile, worldwide’s largest internet based merchant of expensive jewelry, features aided much more than 500,000 relationship proposals since 1999. Their own diamond collection and informative content cater to first-time buyers seeking wow their particular significant other individuals with sparkly bits of jewellery. Blue Nile assurances quality workmanship in their stock of over 150,000 expensive diamonds as well as other gems. You’ll grow your own ring using their interactive methods to search for the cut, shade, quality, concept, setting, and rate you would like. Next time you are considering proposing or providing a romantic gift to special someone, you’ll scan Blue Nile for amazing jewellery at a reasonable cost.


In 1998, Mark Vadon had been on a goal to discover the perfect gemstone for his gf — the actual only real issue was actually the guy failed to know any single thing about expensive diamonds. He moved into a jewelry store and very quickly found themselves feeling skeptical about the employees users and their blasé information. The guy stated two bands that looked the same as him and asked the reason why there seemed to be a $5,000 price difference in all of them.

Product sales clerk beamed and mentioned exactly what mattered above the cost was actually the way the band made him feel. To Mark’s analytical mind, this is ludicrous. The guy moved out of the shop empty-handed and exasperated, but he was in addition determined to learn more about wedding rings so he could understand what he was paying for.

Mark, a Stanford-educated figures cruncher, approached his ring-buying decision while he would a research project and moved online to get every insights. The guy come upon a website known as online Diamonds, a retailer that granted helpful information and guided lessons about expensive diamonds to supplement their unique jewelry collection.

As a result of this resource, Mark thought positive when buying an outstanding band online — for 1000s of dollars significantly less than the rings he had observed at shop.

He was therefore used by this consumer-friendly experience which he got in contact with this site’s manager, Doug Williams, to discuss purchasing the company. They drew up terms and conditions on a napkin over meal. By springtime of 1999, Mark had elevated significantly more than $6 million, enough to take control of online Diamonds, that he renamed Blue Nile. Today, the web site is the largest internet based store of licensed expensive diamonds and superb, but they nonetheless prioritize consumer training above all else.

“Education may be the anchor in our company,” said Josh Holland, Director of Brand feel. “we’ve a customers-first mindset.”

If you love it and want to place a band on it, you can trust Blue Nile to help make the procedure much simpler by providing obvious details, qualified advice, and a great deal of independently-graded expensive diamonds. Website’s adequate resources stroll consumers through vital attributes of a diamond and gives easy-to-use tools to restrict your research for a stunning piece of jewellery.

“We attempt to guide individuals improve greatest purchase yes it’s true for them,” Josh told united states. “We help customers choose the best mixture of features to maximise their budget acquire  a lovely diamond.”

Over 150,000 expensive diamonds Customizable towards resources & Taste

Any amazing proposition begins with the diamond. You can’t get upon one leg with any outdated ring-in your own hand. With a listing in excess of 150,000 expensive diamonds, Blue Nile provides clients no end of engaging choices. Based on Josh, about 70percent of Blue Nile’s revenue originates from involvement rings.

The website allows partners generate their very own rings from deciding on the diamond to deciding on the setting. Very first, you are going to make use of simple slider resources to pick the ideal form, cost, carat, slice, tone, and quality of diamond. Subsequent, might choose a setting, sorting by tone, rate, style, or designer, to counterbalance the diamond. On Blue Nile, it takes moments to put together exclusive design.

Whether you’re enamored by sheen of platnium or drawn to platinum’s resilience, Blue Nile makes it possible to narrow down several thousand choices into one personalized ring.

Getting interested is a once-in-a-lifetime form of occasion, so people purchasing involvement rings tend to be newbies, unsure of the things theyare looking for and unique to ring purchasing. Blue Nile’s group contains the experience to show first-timers what are the engagement ring that fits just right.

Easily accessible, clear, and useful, this jewelry store does not pressure customers into buying everything outside their ways. Because Blue Nile works as an on-line store, they’ve got dramatically less expense might provide quality expensive diamonds at a fraction of the price tag you’d get in a conventional jewellery shop.

Besides an independently-graded GIA report, a great amount of item pictures reveal on the web consumers what their particular jewelry will like from every feasible direction. Plus, the site supplies a 360-degree video look at any diamond via the Diamond Visualization Software. Making use of advanced technology, Blue Nile magnifies the diamond and rotates the picture so consumers can see every information.

“You will get an alternative sense of precisely what the diamond appears like, as well as the aesthetic is stunning,” Josh informed all of us. “since it is therefore magnified it’s actually better yet than keeping it inside hand.”

Experienced Jewelers coach you on wise Ring-Buying Practices

The Education part on Blue Nile’s website promotes that be specialized in expensive diamonds. Their unique in-depth jewelry courses cover everything from locating your (or your spouse’s) band size to selecting the diamond faculties key to you personally. You can study about metals, gemstones, pearls, marriage rings, along with other jewelry also.

“actually somewhat bit of research may go a long way,” Josh said. By comprehending what makes a diamond more or less high priced, customers can focus on what they want in their precious jewelry and spend less through smarter purchasing.

“My personal fiancé and that I performed many investigation, plus it all paid as soon as we watched the band. Blue Nile is really great!” — Manjari, a satisfied customer from Irving, Tx

Blue Nile provides extensive sources so first-timers can make well informed choices regarding their diamond’s carat, clarity, shade, alongside aspects. The guide staff does not work properly on percentage and honestly aims to help with complimentary purchasing recommendations. When it comes to diamond carat weight, by way of example, their unique experts advise “to maximise your financial budget, consider purchasing a diamond which slightly below your own ideal carat weight.”

Downline anyway amounts of the company often just take a personal curiosity about consumers. “among my personal favorite tales,” Josh told you, “is our very own jewelers take note of the name with the consumer from the ring they’re focusing on so it’s not simply a ring to them.”

Every Policy & warranty sets the client’s requirements First

Oftentimes, buying a diamond means producing a lifelong dedication, so it’s vital that you select a dependable merchant to guarantee the correct fit. Blue Nile guarantees fulfillment through numerous customer-first policies. Including, the business tends to make a 30-day money-back guarantee on returns for many their particular jewelry.

“top quality and craftsmanship is paramount to all of us,” Josh said. “We make sure that the band is precisely best earlier goes out the door, and now we stand behind that work with a no-questions-asked return policy.”

Blue Nile supplies complimentary resizings and cleanings throughout the first 12 months after purchasing a personalized gemstone. Plus, clients enjoy for years and years diamond upgrade program as long as they ever before wish to replace their unique diamond with a newer, more costly diamond.

Should you want to in fact see Blue Nile’s jewellery for your self, there is a webroom location near you. In stores across the country, customers can check with experienced jewelers and in actual fact deal with Blue Nile’s jewellery. The webroom’s jewellery is actually for display just, but you should use their unique iPad to place your order, if you love. Blue Nile’s actual areas are a no-pressure ecosystem in which browsers are this is glance at and feel their unique precious jewelry.

“There’s almost no threat,” Josh described. “we understand the intrinsic worth of exactly what the jewelry often means to someone, and that is a responsibility we grab exceedingly severely.”

Unlike most jewellery sellers, Blue Nile motivates evaluation purchasing. In reality, they suggest accessing their site in your mobile device during a jewelry shop to do a side-by-side evaluation of prices in real time. This empowers you to get best bargain in-store an internet-based.

In accordance with Blue Nile’s cost complement warranty, “if you will find a comparable GIA-graded diamond at a lower life expectancy rate,” they’ll match the cost. Only call 1-888-565-7641 in order to make your state free-of-charge. With uncompromising workmanship and unbeatable pricing, Blue Nile ensures fulfillment on every sale.

Blue Nile: assisting you to discover your own Diamond during the Rough

We’ve all heard expensive diamonds are a lady’s best friend, but, for every you fellas available to you, diamonds might be your pal, also, for the amount of time in order to comprehend what makes all of them sparkle. Blue Nile Founder Mark Vadon discovered directly just how intimidating it can be to choose an engagement ring. So, the guy demonstrated an easier method to educate individual about diamond pricing, and from now on you can aquire your chosen ring online for a fraction of the cost.

Designed to finally, Blue Nile provides reasonably priced and strikingly breathtaking diamonds in a number of colors, incisions, and designs. From one-of-a-kind involvement rings to stylish Valentine’s Day pendants, their extensive selection of precious jewelry adds value towards unique moments.

Blue Nile backs the quality of their diamonds with customer-first policies and higher level customized methods. If you want to show anyone you love how much cash he or she methods to you, buying a diamond, pearl, or gemstone can certainly work. Utilizing Blue Nile’s purchasing tips, interested couples can work out how to spend less on their particular wedding or marriage rings so they really have significantly more to blow regarding honeymoon!

“you can aquire an engagement ring in an even more modern-day means through Blue Nile. It’s not necessary to exercise the existing method any longer,” Josh said. “we wish to show individuals to get like specialists, making use of all of our guidelines in order to get the cost they desire without limiting quality.”


Date: October 17, 2022